This website uses cookies. Some are necessary to help our website work properly and can't be switched off, and some are optional but can optimise your browsing experience. To manage your cookie choices, click on Open settings.
They’ve got a lot of front! BMW’s wall-sized kidney grille grabs attention at Tokyo Auto Salon 202303:13

They’ve got a lot of front! BMW’s wall-sized kidney grille grabs attention at Tokyo Auto Salon 2023

Japan, Tokyo
January 14, 2023 at 04:39 GMT +00:00 · Published

BMW’s display at the Tokyo Auto Salon exhibition was the centre of attention, with its huge kidney grille mock-up standing at more than four metres high, as seen in footage from the Makuhari Messe convention centre in Chiba, outside Tokyo, on Friday.

Huge grilles are a traditional feature of the 7 series, the M3 and M4, and the XM, but the look has divided the critics.

While grilles are needed for radiator cooling, modern cars don’t require them to be quite so large and BMW’s designs are associated with style rather than necessity. Media reports have suggested the display is a tongue-in-cheek acknowledgment of the light controversy.

The Tokyo Auto Salon 2023 takes place between January 13-15.

They’ve got a lot of front! BMW’s wall-sized kidney grille grabs attention at Tokyo Auto Salon 202303:13
Top downloads in last 24 hours
Show more
Description

BMW’s display at the Tokyo Auto Salon exhibition was the centre of attention, with its huge kidney grille mock-up standing at more than four metres high, as seen in footage from the Makuhari Messe convention centre in Chiba, outside Tokyo, on Friday.

Huge grilles are a traditional feature of the 7 series, the M3 and M4, and the XM, but the look has divided the critics.

While grilles are needed for radiator cooling, modern cars don’t require them to be quite so large and BMW’s designs are associated with style rather than necessity. Media reports have suggested the display is a tongue-in-cheek acknowledgment of the light controversy.

The Tokyo Auto Salon 2023 takes place between January 13-15.