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Carving up the Metaverse: Japanese city hosts world’s first virtual tuna-slicing show04:51

Carving up the Metaverse: Japanese city hosts world’s first virtual tuna-slicing show

Japan, Tokyo
August 9, 2022 at 12:39 GMT +00:00 · Published

Japanese Virtual Reality (VR) company, IKKY, is giving visitors to its online market a chance to experience a legendary Yaizu City tuna carving show, as seen in footage from Tokyo on Tuesday.

"Yaizu City used to produce a lot of processed tuna products, and one of the ways to enjoy them is to go to a tuna slicing show, which is a famous event," said HIKKY’s sales and PR expert, Ayumi Okawara.

The skills involved are so advanced that only residents and committed travellers get to see the tuna-carving up close in real life, but now the company is bringing the tradition to a much wider audience.

It’s part of the world’s largest VR market, 'Virtual Market 2022 Summer', a 16-day event on the Metaverse platform, for companies and advertisers to showcase their products to one million visitors.

Special VR headsets allow participants to shop around as well as enjoy traditional city attractions, like the tuna show of Yaizu and other fun stuff.

“For example, you can ride a rollercoaster or try something like a haunted house. It is a space where you can shop in the store, sing or dance while listening to music and do many other things,” said Okawara.

Following the COVID-19 pandemic, the company believes that this technology will allow tourists to explore the world, as well as help businesses recover from the impact of the shutdowns.

Carving up the Metaverse: Japanese city hosts world’s first virtual tuna-slicing show04:51
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Japanese Virtual Reality (VR) company, IKKY, is giving visitors to its online market a chance to experience a legendary Yaizu City tuna carving show, as seen in footage from Tokyo on Tuesday.

"Yaizu City used to produce a lot of processed tuna products, and one of the ways to enjoy them is to go to a tuna slicing show, which is a famous event," said HIKKY’s sales and PR expert, Ayumi Okawara.

The skills involved are so advanced that only residents and committed travellers get to see the tuna-carving up close in real life, but now the company is bringing the tradition to a much wider audience.

It’s part of the world’s largest VR market, 'Virtual Market 2022 Summer', a 16-day event on the Metaverse platform, for companies and advertisers to showcase their products to one million visitors.

Special VR headsets allow participants to shop around as well as enjoy traditional city attractions, like the tuna show of Yaizu and other fun stuff.

“For example, you can ride a rollercoaster or try something like a haunted house. It is a space where you can shop in the store, sing or dance while listening to music and do many other things,” said Okawara.

Following the COVID-19 pandemic, the company believes that this technology will allow tourists to explore the world, as well as help businesses recover from the impact of the shutdowns.