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Holy shit! Brush teeth with urine, clean yourself with dung – Indian startup causes a stir with cow excrement products02:31

Holy shit! Brush teeth with urine, clean yourself with dung – Indian startup causes a stir with cow excrement products

India, Maharashtra
July 21, 2017 at 04:26 GMT -00:00 · Published

A budding Mumbai company joined the ranks of India's startups, with the hope of popularising cow dung soap and urine toothpaste. Based in Maharashtra, Cowpathy displayed its consumer products containing cow dung, urine, milk and ghee on Thursday.

The company's products range from soap, to toothpaste, essential oils and incense. Company founder and CEO Umesh Sony said that people tend to repel from the idea when they first hear about the ingredients "but once they hold our product, they understand what is the quality, what is the standard at which this is made.

Contrary to what many might expect, Cowpathy received the green light from the US Food and Drug Administration (USFDA) as well as the Indian government’s food safety departments. Cows are considered sacred animals in most Indian states. The slaughter of the animal highly restricted across the nation, and in some states forbidden altogether.

Holy shit! Brush teeth with urine, clean yourself with dung – Indian startup causes a stir with cow excrement products02:31
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A budding Mumbai company joined the ranks of India's startups, with the hope of popularising cow dung soap and urine toothpaste. Based in Maharashtra, Cowpathy displayed its consumer products containing cow dung, urine, milk and ghee on Thursday.

The company's products range from soap, to toothpaste, essential oils and incense. Company founder and CEO Umesh Sony said that people tend to repel from the idea when they first hear about the ingredients "but once they hold our product, they understand what is the quality, what is the standard at which this is made.

Contrary to what many might expect, Cowpathy received the green light from the US Food and Drug Administration (USFDA) as well as the Indian government’s food safety departments. Cows are considered sacred animals in most Indian states. The slaughter of the animal highly restricted across the nation, and in some states forbidden altogether.

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