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Spain: Naked shoppers strip for free clothes01:18

Spain: Naked shoppers strip for free clothes

Spain, Barcelona
July 1, 2013 at 11:15 GMT +00:00 · Published

Spain: Naked shoppers strip for free clothes

Come in naked and leave fully dressed! If you have the guts… This is the motto which Desigual, the worldwide known Spanish fashion brand, seduced 100 Spaniards to enter completely naked one of its shops in Barcelona on Monday, in order to get free clothes.

The 100 lucky participants walked naked around the shop without bothering to hide anything from the cameras.

One of the nudists expressed her own meaning of the event: "It's fun, we were naked and we used our outfit to communicate what persons we are, which social groups we belong to and it's a fun way to represents all this."

Participants were picked up at 8.00 am on the Drassanes dock and were taken in a motor launch to the Desigual shop located close to the new headquarters building. The devoted Desigual fans had to take their clothes off on the boat and, once in the shop, they were given one hour time to choose their complete Desigual looks for free. After shopping, they were invited to enjoy a refreshing summer swim in the Mediterranean Sea.

Spain: Naked shoppers strip for free clothes01:18
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Spain: Naked shoppers strip for free clothes

Come in naked and leave fully dressed! If you have the guts… This is the motto which Desigual, the worldwide known Spanish fashion brand, seduced 100 Spaniards to enter completely naked one of its shops in Barcelona on Monday, in order to get free clothes.

The 100 lucky participants walked naked around the shop without bothering to hide anything from the cameras.

One of the nudists expressed her own meaning of the event: "It's fun, we were naked and we used our outfit to communicate what persons we are, which social groups we belong to and it's a fun way to represents all this."

Participants were picked up at 8.00 am on the Drassanes dock and were taken in a motor launch to the Desigual shop located close to the new headquarters building. The devoted Desigual fans had to take their clothes off on the boat and, once in the shop, they were given one hour time to choose their complete Desigual looks for free. After shopping, they were invited to enjoy a refreshing summer swim in the Mediterranean Sea.