Japan: Pokemon Go finally launches in homeland of the phenomenon

Japan: Pokemon Go finally launches in homeland of the phenomenon

Young Tokyo residents could be seen, on Friday, engrossed in their smart phones, walking around the city, as Pokemon Go finally launched in the homeland of the phenomenon.

The mobile game has garnered massive public attention since its launch this month, with millions of players and downloads, sparking a cultural phenomenon.

The game is free to play and operates on the basis of a player's location, determining which of the Pokemon creatures will appear and whether they can capture it.