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UK: Cambridge Analytica head testifies in data privacy case03:45

UK: Cambridge Analytica head testifies in data privacy case

United Kingdom, London
June 6, 2018 at 19:12 GMT -00:00 · Published

Former Cambridge Analytica CEO Alexander Nix appeared before the Digital, Culture, Media and Sport Parliamentary Committee in London on Wednesday to answer questions about data privacy and 'fake news' on Facebook.

Nix dismissed accusations of the power of their company's global reach and said that often they were overselling themselves, offering as an example the meeting recorded by a British broadcaster which showed them promising to be able to heavily influence elections.

"I know the committee would like to believe the media impression that we are this large nefarious, multinational company that influences politics and other things around the world, the truth of the matter is that we are a very small advertising agency that happens to work across a number of sectors, one of which is political campaign, which only constitutes around 25-30 percent of the revenues, when most of our time is spent selling toothpaste and automotive and things like that," said Nix.

Nix also commented on CA employer Brittany Kaiser's alleged visit to meet Wiki-Leaks founder Julian Assange at the Ecuadorian embassy in London to discuss how to influence American elections. "I wasn't aware of it. I didn't know that Brittany Kaiser had been to the [Ecuadorian] embassy. I can't speak of her motives, I can't speak of what she was doing. She certainly wasn't there representing Cambridge Analytica or SCL", he said.

Facebook revealed at the beginning of April that up to 87 million people have had their data shared improperly with British company Cambridge Analytica, who then used the information to create psychological voter profiles for political advertising.

UK: Cambridge Analytica head testifies in data privacy case03:45
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Former Cambridge Analytica CEO Alexander Nix appeared before the Digital, Culture, Media and Sport Parliamentary Committee in London on Wednesday to answer questions about data privacy and 'fake news' on Facebook.

Nix dismissed accusations of the power of their company's global reach and said that often they were overselling themselves, offering as an example the meeting recorded by a British broadcaster which showed them promising to be able to heavily influence elections.

"I know the committee would like to believe the media impression that we are this large nefarious, multinational company that influences politics and other things around the world, the truth of the matter is that we are a very small advertising agency that happens to work across a number of sectors, one of which is political campaign, which only constitutes around 25-30 percent of the revenues, when most of our time is spent selling toothpaste and automotive and things like that," said Nix.

Nix also commented on CA employer Brittany Kaiser's alleged visit to meet Wiki-Leaks founder Julian Assange at the Ecuadorian embassy in London to discuss how to influence American elections. "I wasn't aware of it. I didn't know that Brittany Kaiser had been to the [Ecuadorian] embassy. I can't speak of her motives, I can't speak of what she was doing. She certainly wasn't there representing Cambridge Analytica or SCL", he said.

Facebook revealed at the beginning of April that up to 87 million people have had their data shared improperly with British company Cambridge Analytica, who then used the information to create psychological voter profiles for political advertising.

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