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South Korea: Masked presidential hopeful campaigns against lack of media attention03:07

South Korea: Masked presidential hopeful campaigns against lack of media attention

Korea, Republic of, Seoul
May 7, 2017 at 15:05 GMT -00:00 · Published

South Korean presidential hopeful Lee Jae-oh was seen campaigning wearing a mask on streets close to the Seoul Olympic Stadium, Sunday, ahead of the country’s upcoming presidential elections on May 9.

Often called the ‘Kingmaker’, Lee Jae-oh has been an influential person in South Korean politics. The former fifth-term lawmaker and acting Minister for Government Legislation and Special Affairs is now a member of the National Assembly in Seoul and leader of the Nulpurun Hanguk Party.

Jae-oh and his campaign team have been wearing masks throughout campaign events to conceal their identities, the idea being that candidates will be judged only by their policies. This approach has become his campaign trademark.

"The Korean campaigning culture is about how people vote for bigger parties or the parties with National Assembly members representing without much consideration for future policy plans. The reason for wearing the mask on campaign is to cover up parties and people so people could focus on the policy itself,” said the candidate.

Jae-oh’s key campaign policy is to change the current five-year, single-term presidency to a four-year, double-term one and to build a decentralised state-power model. He believes this will avoid political scandals of the kind which led to former President Park Geun-hye’s downfall.

Jae-oh is part of what has been labelled the underdog candidate group who are ranked from 6 to 14 on the latest polls, making up little over or less than 1 percent.

South Korea: Masked presidential hopeful campaigns against lack of media attention03:07
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South Korean presidential hopeful Lee Jae-oh was seen campaigning wearing a mask on streets close to the Seoul Olympic Stadium, Sunday, ahead of the country’s upcoming presidential elections on May 9.

Often called the ‘Kingmaker’, Lee Jae-oh has been an influential person in South Korean politics. The former fifth-term lawmaker and acting Minister for Government Legislation and Special Affairs is now a member of the National Assembly in Seoul and leader of the Nulpurun Hanguk Party.

Jae-oh and his campaign team have been wearing masks throughout campaign events to conceal their identities, the idea being that candidates will be judged only by their policies. This approach has become his campaign trademark.

"The Korean campaigning culture is about how people vote for bigger parties or the parties with National Assembly members representing without much consideration for future policy plans. The reason for wearing the mask on campaign is to cover up parties and people so people could focus on the policy itself,” said the candidate.

Jae-oh’s key campaign policy is to change the current five-year, single-term presidency to a four-year, double-term one and to build a decentralised state-power model. He believes this will avoid political scandals of the kind which led to former President Park Geun-hye’s downfall.

Jae-oh is part of what has been labelled the underdog candidate group who are ranked from 6 to 14 on the latest polls, making up little over or less than 1 percent.

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