02:06UK: 'Buy any jeans necessary!' Kanye fans queue for hours for 'Pablo' gear
Dozens of Kanye West fans queued for hours under the pouring rain to get the chance to buy merchandise from the singer and clothing designer's 'Pablo' range at a venue in Shorediditch, East London, on Friday.
The rapper announced only two days ago that 21 pop-up stores would be opening but the exact locations were made public just 24 hours before the official launch.
As the shops will remain open for just three days, so fashion and music fans of Kanye West stood patiently in the line, sleepless and under the rain, so as to get the merchandise first. Prices for the items are believed to start from £30 ($39, €34) for a t-shirt up until £230 ($301, €266) for a jacket.
The fashion line is inspired by his latest album, 'The Life of Pablo.'
02:06Dozens of Kanye West fans queued for hours under the pouring rain to get the chance to buy merchandise from the singer and clothing designer's 'Pablo' range at a venue in Shorediditch, East London, on Friday.
The rapper announced only two days ago that 21 pop-up stores would be opening but the exact locations were made public just 24 hours before the official launch.
As the shops will remain open for just three days, so fashion and music fans of Kanye West stood patiently in the line, sleepless and under the rain, so as to get the merchandise first. Prices for the items are believed to start from £30 ($39, €34) for a t-shirt up until £230 ($301, €266) for a jacket.
The fashion line is inspired by his latest album, 'The Life of Pablo.'