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USA: Start-up launches ‘Booby Trap Bras’ to fend off unwanted attackers - Austin02:06

USA: Start-up launches ‘Booby Trap Bras’ to fend off unwanted attackers - Austin

United States, Austin, Texas
August 18, 2016 at 17:30 GMT -00:00 · Published

Orders were flooding in at Austin-based startup ‘Booby Trap Bras’, Thursday, as the company, which makes bras that can conceal weapons and self-defence gear in the case of an emergency, continues to fly off the shelves.

The bras have a secret pocket designed to keep pepper spray, a knife or even a stun gun close to hand in case of an emergency. The bras retail at $54.99 USD (48 euros).

Owner and designer of the company Jennifer Cutrona decided to design a self-defence bra after a man attacked her while she was training to run a marathon in April 2015.

"The knife bra was our first product and then we bridged over into a pepper spray bra for those that feel more comfortable with that and now we actually just started selling the alarm bra so it will be a direct connection to 911," Curtona said in an interview.

USA: Start-up launches ‘Booby Trap Bras’ to fend off unwanted attackers - Austin02:06
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Orders were flooding in at Austin-based startup ‘Booby Trap Bras’, Thursday, as the company, which makes bras that can conceal weapons and self-defence gear in the case of an emergency, continues to fly off the shelves.

The bras have a secret pocket designed to keep pepper spray, a knife or even a stun gun close to hand in case of an emergency. The bras retail at $54.99 USD (48 euros).

Owner and designer of the company Jennifer Cutrona decided to design a self-defence bra after a man attacked her while she was training to run a marathon in April 2015.

"The knife bra was our first product and then we bridged over into a pepper spray bra for those that feel more comfortable with that and now we actually just started selling the alarm bra so it will be a direct connection to 911," Curtona said in an interview.

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