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Germany: See these people clamour to get their hands on free jeans01:33

Germany: See these people clamour to get their hands on free jeans

Germany, Berlin
October 10, 2014 at 16:51 GMT +00:00 · Published

Hundreds of fashion victims pushed and struggled outside a pop-up store in Berlin on Friday night after a brand had announced it would give away 1,000 pairs of jeans. Jeans producer Cheap Monday organised the promo stunt to celebrate its tenth birthday.

The stunt created commotion on the sidewalk, where customers started pushing and screaming. Eventually the shop "sold out" within an hour.

Cheap Monday had created a buzz online by announcing that it would give away 10,000 pairs of jeans worldwide on its birthday. Other cities were Hong Kong, Seoul, Amsterdam, Stockholm, Paris, London, Antwerp, Madrid and Copenhagen.

Germany: See these people clamour to get their hands on free jeans01:33
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Hundreds of fashion victims pushed and struggled outside a pop-up store in Berlin on Friday night after a brand had announced it would give away 1,000 pairs of jeans. Jeans producer Cheap Monday organised the promo stunt to celebrate its tenth birthday.

The stunt created commotion on the sidewalk, where customers started pushing and screaming. Eventually the shop "sold out" within an hour.

Cheap Monday had created a buzz online by announcing that it would give away 10,000 pairs of jeans worldwide on its birthday. Other cities were Hong Kong, Seoul, Amsterdam, Stockholm, Paris, London, Antwerp, Madrid and Copenhagen.