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United Kingdom: Mannequins able to 'talk' to shoppers' smartphones in store now01:01

United Kingdom: Mannequins able to 'talk' to shoppers' smartphones in store now

United Kingdom, London
March 28, 2014 at 19:23 GMT +00:00 · Published

United Kingdom: Mannequins able to 'talk' to shoppers' smartphones in store now

London-based startup Iconeme Ltd. unveiled a range of mannequins that can talk to customers via their smartphones on Friday.

The technically enhanced dummies transmit information about the clothes on display direct to mobile devices, telling users who are within a 100 foot range of the mannequin where it is located in the shop and even allowing users to order the items online. Customers who frequently use the app will be eligible for discounts.

Iconeme Ltd. was founded in November by partners Jonathan Berlin and Adrian Coe. Coe and Berlin also head Universal Display, a mannequin manufacturer which supplies several British retailers.

United Kingdom: Mannequins able to 'talk' to shoppers' smartphones in store now01:01
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United Kingdom: Mannequins able to 'talk' to shoppers' smartphones in store now

London-based startup Iconeme Ltd. unveiled a range of mannequins that can talk to customers via their smartphones on Friday.

The technically enhanced dummies transmit information about the clothes on display direct to mobile devices, telling users who are within a 100 foot range of the mannequin where it is located in the shop and even allowing users to order the items online. Customers who frequently use the app will be eligible for discounts.

Iconeme Ltd. was founded in November by partners Jonathan Berlin and Adrian Coe. Coe and Berlin also head Universal Display, a mannequin manufacturer which supplies several British retailers.