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Germany: Men on sale in Berlin, the new twist to online dating01:09

Germany: Men on sale in Berlin, the new twist to online dating

Germany, Berlin
September 6, 2013 at 18:54 GMT +00:00 · Published

Germany: Men on sale in Berlin, the new twist to online dating

Women looking for love in Germany can now literally buy it, thanks to a Berlin pop-up store known as "ShopAMan." The pop-up shop geared towards women is a temporary physical manifestation of the female-geared dating Website ShopAMan, and allows women to 'choose' which men they would like to go on a date with rather than be inundated with requests from strangers.

"You have a lot more men on Websites," explains Lotta Weigeldt, Senior Project Manager for ShopAMan, of the concept. "So that's why we changed the whole principle and said, 'Ok, men can only write messages to women if they are allowed to.' And the way how you're allowed to write a message is to shop somebody, to put them in a shopping cart as the woman. So it sounds really goofy and it's kind of different, but it has a serious background and actually it works really well on our Website."

The shop is open in the city's central Mitte District until Saturday.

Germany: Men on sale in Berlin, the new twist to online dating01:09
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Germany: Men on sale in Berlin, the new twist to online dating

Women looking for love in Germany can now literally buy it, thanks to a Berlin pop-up store known as "ShopAMan." The pop-up shop geared towards women is a temporary physical manifestation of the female-geared dating Website ShopAMan, and allows women to 'choose' which men they would like to go on a date with rather than be inundated with requests from strangers.

"You have a lot more men on Websites," explains Lotta Weigeldt, Senior Project Manager for ShopAMan, of the concept. "So that's why we changed the whole principle and said, 'Ok, men can only write messages to women if they are allowed to.' And the way how you're allowed to write a message is to shop somebody, to put them in a shopping cart as the woman. So it sounds really goofy and it's kind of different, but it has a serious background and actually it works really well on our Website."

The shop is open in the city's central Mitte District until Saturday.